As spring break nears, my team for my advanced computer graphics class is trying to solidify our style guide for our campaign. We are working on the branding of an athletic clothing company with four sub-brands.
These were my font and color palette suggestions for our brand guide.
I quickly found out that I’m extremely picky when it comes to color!
Recently I have been so in love with the fonts out of the Lost Type Co-op. This awesome type foundry is a “Pay-What-You-Want” foundry. This means you can pay whatever you can for the types you download and use. You can even get the types for free by entering “$0” into the donation box (although I suggest you give these awesome guys what you can.)
I am so in love with all the wide range of fonts they have to offer. I have been using their work in a lot of my class assignments for logos and infographics.
Check them out!
**Take a look at my bourbon festival logo designs below. I used Inline Homestead for the type!**
Today was the first day of my last semester of college. In precisely 109 days I will be an official alumni of Western Kentucky and hopefully I will have a job. I’ve learned and accomplished so much in the past three years, but I still have some things I’d like to mark off my list before May 16th arrives.
1. Stop opening Illustrator as the first step in the design process.
When working on a design assignment I often find myself staring at a blank Illustrator file and spending hours upon hours trying different things with no real vision. This of course is a huge problem. I believe I’m really great at brainstorming and creativity strategy, but sometimes I find myself completely skipping this step when it comes to class assignments. UH HELLO. Design is a form of communication. I believe that every line, color, letter, and shape in a design is there for a purpose and communicates something to the audience for interpretation. I have been guilty in the past for focusing a lot on the visual design without first researching what message I want to convey or brainstorming which perspective I want to take. I hope this semester to really work on first planning out my strategy, even if it’s just brainstorming several ideas for colors or copy or layout.
2. Stop going into a design cave.
One of my professors pointed out to me that I tend to go into a cave when I design. I’m given a task, I disappear, and then magically reappear with the finished product. I guess you could say that I often work alone. I really enjoy working in groups and understand that in the real world, designers often are not given a project to complete from the brainstorming to implementation phases without others being involved. So, my professor made the the creative director of one of my capstone class’s main projects. At first I was terrified, but now I’m really excited. My classmates are extremely talented people in so many aspects and I’m very excited to see how we can all work together to create something great.
3. Stop using the same fonts.
I overuse my favorite sans serif fonts (Novecento Wide, Ostrich Sans). Hey Emily, the serif and slab fonts miss you.
4. Branch out.
I wouldn’t say that I’m not a risk-taker. I wouldn’t say that I only stick the things I know. However, I do have a tendency to find something I enjoy or feel I’m competent at and stick to it a little too closely. For instance, I love doing gig posters. However, not every project I will ever do will be a music poster. I want to branch out and broaden my portfolio. I want to try all sorts of things. I want to design an annual report, a menu, an invitation, a fundraising campaign, etc. You will never know what you’re good at and what you like if you don’t ever try.
5. Enjoy college for the few remaining months.
I chose to graduate early, so I’ve only spent three years in college. My parents always told me that college is important not only for the education, but also for the mistakes you make, the lessons you learn, and the experiences you have. College is a time for learning more about yourself, what you believe, what it means to be independent. I think I have focused the majority of my time over these past few years on my grades and the lectures and the homework, and not so much on life itself. This doesn’t mean I regret the time spent on academics or that I want to blow off this last semester like it’s my last season on Earth. I would just like to make sure I remember to have fun, because you’re only in college once.
Responsive web design is becoming a more and more popular trend in the web design community. A responsive web site is one that adapts to the size of the device it is being used on. The site adjusts its size and layout for computers, iPads, smart phones, etc. etc. Often, the “mobile” versions of a responsive site are simpler designs (ex. larger navigation buttons for easy clicking) and allow you to scroll either horizontally or vertically through content.
In the past, the internet was only accessible through computers. Today, however, more and more people are accessing web content through their phones, gaming consoles, TVs, and other mobile devices. This shift in internet usage trends has increased the need for responsive web design. Some people only access the internet through mobile devices!
Vector-based images are being used more and more in web design. Vectors are made up of elements such as curves and shapes of different colors. Each element in a vector-based image is defined mathematically by the computer. Vector-based images have extensions such as .EPS, .AI, .CDR, or .DWG. Vectors are really great for illustrations that have precise measurements and can be scaled either larger or smaller without reduction in resolution. Vector-based images aren’t very good for images like photographs because they don’t usually contain well-defined shapes and curves.
Bitmap-based images do not rely on mathematical formulas. Bitmap images are based on grids that contain pixels. Everything is a pixel in a bitmap image. Bitmap images are great for photographs that have complex color variations. However, if you try to enlarge a bitmap image, the resolution will decrease and the image will probably appear pixelated and jagged. Bitmap-based images have extensions like .PSD, .JPG, .GIF, .TIF, or .BMP.
In the past, most web designers have used bitmap images when designing their sites. However, new computer display technology has increased the use of vector-based images in web design. These new displays are much more complex, with higher resolutions. A bitmap image on a newer, higher resolution display might appear not as well as a vector-based image because when the display enlarges the image to fit the screen, the image becomes pixelated.
Quick Response—or QR—codes are barcodes that many businesses are now using to connect audiences with different types of information. QR codes can be scanned by cell phones with a QR reading app. A lot of businesses will engage customers by having QR codes that can be scanned for discounts or coupons. QR codes can also be used to direct consumers to certain websites for more information on a product. Lots of advertisers are using these codes to interact with customers, like stated above. However, the reception is varied. Many argue that QR codes are pointless and it’s rare that a person would take the time to scan a code to be linked to additional information. However, I think they’re really beneficial for businesses that are wanting to give incentives to customers. I like QR codes at restaurants that give you discounts on food if you scan them. You can place a QR code on your website to link a user to more information—such as contact information that can be saved to a phone, or a photo slideshow. In my opinion though, I don’t know how beneficial one would be on a website. I’d rather just click links than scan codes. QR codes are easy to generate with online generators. It is kind of fun because you can design your own personal QR code to look like anything you want, such as your logo.